The Magic in Everything ✨
Finding Everyday Rituals, Soulful Living, and Your Own Brand of Magic
“I am sure there is Magic in everything, only we have not sense enough to get hold of it and make it do things for us.”
— Frances Hodgson Burnett
Do you believe in magic?
For me, the answer is always yes. Magic is tattooed on my hand. It runs through the brand language of my businesses. It’s written into my soul. I’m a magic chaser, a magic spinner, and someone who sees enchantment woven through even the most ordinary days.
I believe in the magic of love and connection.
I believe in the magic of the earth and the universe.
I believe in the magic of music, celebration, and slowness.
I believe in the magic that resides in each of us—and the magic of community.
But magic isn’t reserved for big, sweeping, once-in-a-lifetime moments. True magic is subtle, steady, and available every day—if only we pause long enough to notice.
Everyday Magic Is Already Here
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The sound of your children’s laughter
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The glow of a candlelit dinner
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The intimacy of a quiet snuggle
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A sunset that stops you mid-step
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A walk along the ocean tide, its rhythm constant and reassuring
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The shimmer of light on water
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The grounding of a stone in your palm
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The ritual of fastening a necklace as a reminder of what you carry
These are not just fleeting moments—they are sacred invitations to live more intentionally.
The World Needs Your Brand of Magic 🌍✨
On Friday, we released a new Wild Alabaster design: a sticker and tee inspired by dreams, intuition, and that liminal space where inspiration strikes.
Truthfully, I had been scrolling Pinterest when the idea came through—uninspired, overwhelmed by sameness. Everything looked perfect in a way that felt manufactured, polished, lifeless.
We are living in a time when uniqueness feels rare. Conformity is sold as beauty. But what the world truly craves is realness—your quirks, your lived-in humanness, your edges that don’t fit the mold.
That’s why this new tee carries the words that have become more than a tagline for us:
The World Needs Your Brand of Magic.
Because it’s not just a tagline. It’s a reminder. A rallying cry. A reclamation.
Your magic is not meant to be pressed flat—it’s meant to shine.
A Practical Guide to Finding Magic This Week ✨
Here are a few ways to begin noticing—and honoring—the magic already present in your life:
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At the table: Before dinner, pause for a breath. Notice the colors, the textures, the comfort of gathering.
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On a walk: Look for something small that feels extraordinary—the way light filters through leaves, a seashell at your feet, the rhythm of waves.
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In connection: The next time you laugh with someone, pause and feel that joy in your body. That’s magic.
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With yourself: Choose one daily ritual (lighting a candle, slipping on a necklace, holding a crystal) to anchor you in your own brand of magic.
Try writing down a list of “Today’s Magic” before bed. Let it be a new kind of gratitude practice—one your nervous system can ground into, helping you find balance and calm in the everyday.
Why This Matters 🌙
When we commit to living with intention and seeing magic in the everyday, we shift the way we move through the world. We show up with more presence, more joy, and more authenticity.
And in a world that’s constantly asking us to conform, your daily rituals, your edges, and your lived-in beauty are what keep us whole.
✨ The world needs your magic. Always.
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